Guide to Basic SEO

Search Engine Optimization (SEO) is essential for increasing your website’s visibility. This beginner-friendly guide covers the basics to help you rank higher on search engines like Google.

Keyword Research: Identify keywords your audience searches for using tools like SEMrush or Google Keyword Planner. Focus on high-volume, low-competition terms.

On-Page SEO: Optimize titles, meta descriptions, and headers (H1, H2) with keywords. Ensure content is valuable and easy to read.

Technical SEO: Improve site speed, ensure mobile-friendliness, and use an SSL certificate. Fix broken links and optimize site structure.

Off-Page SEO: Build backlinks from reputable sites through guest posts or outreach to boost authority.

Tracking Results: Use Google Analytics and Yoast to monitor performance and refine your strategy.

Follow these steps to drive organic traffic and grow your online presence.